Hurtigruten

Repositioning and investing behind market-leading brands
Hurtigruten is a leading Norwegian brand. Its fleet of ships has been connecting towns along the Norwegian coast since 1893 and today, Hurtigruten is a leading global brand in expedition travel

Hurtigruten is a leading provider of cruise based, adventure tourism. Having originated as a transport and tourism company in the 19th century, it now offers authentic, year-round travel experiences along the Norwegian coast and in remote locations across the world on its 14-strong fleet of ships

The company offers cruises to an international customer base along the Norwegian Coast as well as expedition cruises in the Arctic and Antarctic and trips with Spitsbergen Travel, the largest tour operator on the island of Spitsbergen.

  • At a glance
  • Status: Partially Realised
  • Deal Type: Public to Private
  • Sector: Leisure
  • Initial Investment Date: December 2014
  • Website: www.hurtigruten.com

Transaction

We had been actively reviewing opportunities in the Scandinavian leisure space for many years and, as part of this initiative, began following Hurtigruten in 2011.

We spent a significant amount of time building our understanding of the business and the wider market, as well as fostering relationships with the management team. Our discussions culminated in  the take private of the company in December 2014.

Since TDR’s investment

  • We have worked with management to implement a number of operational and commercial initiatives, which have resulted in substantial growth
  • We undertook a considerable capital expenditure programme, refurbishing six Norwegian Coast ships thereby enhancing Hurtigruten’s product offering and customer experience onboard
  • The Expedition division has been transformed positioning the business strongly to take advantage of the significant growth in global demand for adventure travel. New capacity has been added growing the Expedition fleet from one ship at acquisition to 8 today, including the building of two new state-of-the-art hybrid ships. Furthermore, the  division has significantly expanded its routes and global marketing outreach  with sailings in the Artic, the Antarctic, as well as North and South America.
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Strong fleet of ships
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Hybrid expedition ship
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