Buffalo Grill is France’s leading casual dining brand, operating over 320 restaurants with a distinct “American BBQ” theme. The restaurants are predominantly located in suburban and retail park locations and are recognised for their value-for-money offering, quality and service.
Initial investment
2018
Sector
Leisure
Initial transaction size
€400m
TDR has extensive experience in the European casual dining and broader food service sector and identified Buffalo Grill as a leading platform in France, combining scale, brand recognition and a loyal customer base.
We saw the opportunity to improve the performance of the business through menu innovation and operational improvements as well as to drive growth through site refurbishments.
Following acquisition, we worked with management to enhance the menu quality and service standards, driving consistent execution across the estate.
A refurbishment programme and the introduction of a new digital loyalty app has enhanced the customer experience, delivering additional footfall and sales. The company has also begun a strategic shift to convert more of the estate to a franchised format aimed at enhancing capital efficiency and improving site level performance.
The company’s strong customer value proposition combined with its strong operational focus has driven a robust recovery following the pandemic.