Supercharging the next phase of growth
Leading value pet retailer in the UK

Jollyes is the second largest and best value pet retailer in the UK operating c.100 stores across the country and employs over 1,200 people.

Headquartered in Essex, the company provides everything from pet food, accessories and toys to services such as grooming, washing and basic veterinary. Jollyes has also developed a successful range of its own brand products which includes K9, Riley’s and Lifestage.

  • At a glance
  • Status: Unrealised
  • Deal Type: Private Sale
  • Sector: Retail
  • Initial Investment Date: March 2024
  • Website:


We had been following the UK pet retail space for a number of years due to its attractive fundamentals and secular growth trend. We identified Jollyes as one of the most attractive targets in the sector given its strong existing position as the leading value retailer in the space in the UK with significant further roll-out potential. We believe that we can leverage our significant investment experience in multi-site consumer businesses as well as our in-house data science expertise to support the business in its next phase of growth. We acquired the business in March 2024.

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