Buffalo Grill

Transforming the market leader in an underinvested sector
Leading casual dining group in France

Buffalo Grill is the number one casual dining brand in France with approximately 330 restaurants (including c.100 franchised).

Buffalo Grill has a loyal customer base attracted by its varied and affordable menu centred around an American BBQ offering. Its restaurants are primarily located in retail parks and in medium-sized city outskirt locations and are frequented for a wide variety of occasions.

  • At a glance
  • Status: Unrealised
  • Deal Type: Private Sale
  • Sector: Leisure
  • Initial Investment Date: January 2018
  • Website: www.buffalo-grill.fr


We had been actively monitoring the casual dining space in Europe following TDR Capital’s successful investment in Pizza Express. In 2013, we identified Buffalo Grill as the preferred acquisition platform in France given its scale, brand recognition and broad market positioning. We entered into bilateral negotiations to acquire the company and completed the acquisition in January 2018.

Since TDR’s investment

  • We have put in place a new management team, implemented an operational improvement programme and enhanced the menu and food on offer
  • Creation of a substantial home delivery and click & collect offering
Meals Served Annually
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