As a result of our relationship with management, our insight into the business and our experience owning multi-site, consumer-facing businesses, we were able to position ourselves as a credible buyer that could deliver a quick transaction for the vendors. These bilateral negotiations resulted in the acquisition of ICWG in July 2014.
We were attracted to the investment by the stability of the business, strong cash flow conversion and the opportunity for re-investing cashflows into new site opportunities and accretive M&A in the fragmented US market.