Third-largest grocery retailer in the UK
Leading position in resilient market with clear growth avenues

ASDA is the third-largest grocery retailer in the UK with a c. 14% market share and an omni-channel, multi format food and non-food offer. It is the second-largest grocery retailer in the North of England, Scotland and Wales, and has the second-largest online grocery platform in the UK.

The company operates a significant store estate across over 600 sites in the UK, with its core focus being the operation of edge-of-town superstores with an average surface area of over 4,000 square metres. The food and non-food offer are focused on everyday affordable pricing, targeting a broad customer demographic. ASDA operates in the large and historically stable UK grocery retail market that is underpinned by favourable macroeconomic factors.

  • At a glance
  • Status: Unrealised
  • Deal Type: Auction
  • Sector: Retail
  • Initial Investment Date: February 2021
  • Website:


Following the successful partnership at EG Group, TDR Capital acquired ASDA jointly with the Issa Brothers (our co-shareholders in EG Group) in February 2021. The company was acquired from US retailer, Walmart, who remain invested in the business.

Since TDR’s investment

With a leading position in a resilient market, we believe that the company offers further retail growth upsides through continued investment in its omni-channel and convenience offering.
UK market share
Supermarket chain in the UK
Employees in the UK
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